SEO (Search Engine Optimization) should be part of any company's digital marketing plan, since it can increase leads, traffic and sales. New businesses may struggle to understand the reasons SEO should be a top priority because the process can be complex and time-consuming. In this article, we'll explain the reasons why SEO should be prioritized for new businesses and the benefits. SEO is costly and time-consuming, however it is still one of the most effective ways to connect with people online. Thus, SEO is a critical investment by companies that are new and want to make sure their presence is seen by potential customers, and to establish credibility and trust with their audience and their customers, which are essential to any marketing campaign. SEO is invaluable to start-up businesses because it offers such an amazing return on investment. Unlike paid advertising campaigns that are known to cease making a difference after they have been implemented, SEO's lasting effects remain effective even several years after having been established. Therefore, businesses must consider SEO as a part of a long-term strategy, rather than a temporary measure. SEO can not only deliver substantial returns for brands that are new however, it also helps make them industry experts by optimizing website content and generating useful sources that address frequently asked questions. With an optimized site and engaging resources answering frequently asked queries, emerging brands can be highly ranked in search engine result pages (SERPs) to attract organic traffic and expand. Effectively positioned brands can quickly establish themselves as leaders in their field and build a devoted following of customers who eagerly anticipate purchasing their products or services. This approach can help establish an enviable reputation for online sites that offer premium products or services. SEO is also crucial for startups since it can improve user experience on websites, something Google takes into account when evaluating content, directly impacting how it ranks in SERPs. SEO can also help local businesses promote certain products or services to local consumers, which makes SEO an extremely beneficial feature that allows businesses to operate in a particular region. This feature is especially beneficial to law companies, small-scale retailers, restaurants and photography studios who want to communicate more closely with their audience in a more personalised manner. Furthermore, making use of video and blog SEO techniques, local businesses can employ strategies for optimizing content using video in order to encourage users to click through to their websites, or call them directly or come in person - thereby increasing conversion rates and return on investment.